My Story
There is something special about writing church content. Whether it’s a social media post or a web article about something going on within your congregation, church content is not only a way to relay information or market your church, but also to spread the Word of God and the grace and hope we have through Him.
My work experience, dedication to the gospel and my desire to serve led me to church work. After several years of working in the church, I was striving for more. After a lot of research and consultation, I began the Director of Church Ministries Program at Concordia Wisconsin. While establishing a firm theological foundation, I began to see what I was called to do.
For years, I have volunteered my time helping my church and others in the area to establish solid content plans, develop plans and calendars and find ways to extend beyond the church walls in this digital age. While working at other institutions, I attended workshops, conferences and learned all that I could about church communication. In 2014, after 8 years working in a private school’s communications department, I found a job at Trinity Lutheran Church in Clinton Township and I finally felt like I could put my talents to work.
In the words of one of my favorite friends and collaborators:
On one hand, we have professional, synodically-trained church workers, most of whom only have work experience within the church and have little training in business operations. On the other hand, we have professionals from the business world who have been brought into the church, typically in administrative-type roles. Their experience tends to be all corporate and they typically do not have theological/ministry-specific training or experience.
– Jessica Albers, That Church Work Guide, on the Business of the church.
From a communications and marketing perspective, what happens when the two worlds collide, as they do in the church? How do you balance the business of selling your church, with the business of teaching and keeping Christ at the center of it all?
Having worked at several institutions before finding a place in church work, I’m able to blend my experiences to serve in the church communications area. I can help write and form website content, develop content calendars for social media, provide tips for keeping content engaging and growing audiences. I can help write newsletters, provide templates for Instagram and Facebook and help churches feel confident in the content they are putting online, both to capture the audience but ensure it’s theologically sound.
So, how can I help?